Featuring a lean and muscular design, the Victory Ignition Concept represents the future of Victory Motorcycles’ production machines. The new engine is born out of the one-off racing powerplant used in Project 156, which entered the Pikes Peak International Hill Climb.
Urs has grown his bike-building business, Fat Attack Custom Bikes AG, into a renowned name on the biker scene. With gasoline and nitro in his blood, he leads teams that create unique motorcycle rebuilds in Switzerland for customers all over Europe. In the past Urs has sometimes had to push his team hard, working up to 20 hours straight to get a build finished. Leadership and motivating others are his strengths.
In 2014, live at the Swiss-MOTO show, Urs and his team toredown, customized and re-built a Victory Motorcycles’ Hammer® S in just four days – resulting in a show-stopping drag-inspired cruiser with Erbacher’s signature styling – that bike was called the ‘Erbacher Hammer Sport’.
In 2015, Victory Motorcycles® shipped one of its pre-production V-Twin engines to Erbacher’s incredibly well-equipped workshop along with a very simple brief; create a machine with the V-Twin at the heart of the bike. Erbacher was quick to recognize the potential for building a motorcycle more in tune with Victory Motorcycles’ existing line-up of cruisers, as well as paying homage to Project 156 – the bike that was the test bed for the new engine. The brand is thrilled with the end result and Victory Motorcycles® General Manager Rod Krois says: “Project 156 was a purpose built racer that took our engine design to one of the most challenging races on the planet – it was a proving ground like no other that set the bar very high for our team. We will continue to take this engine platform and deliver on the promise of American muscle in every current and future product we sell.”
Steve Menneto, President of the Polaris Motorcycles Division is proud of the brand’s direction and said: “Victory Motorcycles® – from day one – has been a brand that delivers outstanding in-class-performance, reliability and handling. Our new engine along with Urs’ Victory® Ignition Concept and future concepts to debut in New York City will plot the direction not only of a fantastic new platform, but of this brand. We will continue to design and build the best cruisers in the class.”
“I’m proud not only of this build, but what it represents for the future of the Victory Motorcycles® brand,” says Urs Erbacher who has given the bike a Project 156-inspired paint scheme.
“Having an open invitation to wrap the new engine in an interesting bike is a real highlight in my career – and I imagine that any production bike with this powertrain will be a fantastic ride.”
– Climb on and get on the gas –